LOCK Premiere: KYRA GORDON SHARES MUSIC VIDEO FOR “BURN IT DOWN”

LOCK Premiere: KYRA GORDON SHARES MUSIC VIDEO FOR “BURN IT DOWN”

Kyra Gordon has just released the music video for her fiery single “Burn It Down,” a mix of Americana and alternative country driven by a resounding message of female empowerment. The video, which was entirely created and produced with AI, paints with a palette of contradictory warm and cool tones. It is just the beginning of a new age of entertainment and engineering.

In the video, a woman finds sparks in unlikely places (an ember she can hold in her hand in the night while all alone, a match she watches flicker in a desolate hallway), interspersed with scenes of a dark-coated partner who appears distant. Symbolism is clear as scenes mirror Gordon’s powerful lyrics and invigorating voice. When the woman finally sets her home ablaze, the cooler colors turn into shades of orange, yellow, and red. The woman raises her arms in victory outside of the wreckage, seemingly free from the unfulfilling life that was left inside.

Gordon took her inspiration from the divorces of many of her female friends, hoping to create a track that would leave them feeling like they could take back their own narrative. When she sings, “Burn it down, burn it down, in my own wedding gown,” the listener can hear her emotion. She asserts her strength in the power behind her voice, deriving a sense of strength from the stories of those around her, and their own transformations.

“This anthem is for women who’ve decided they deserve more, even if it means giving it to themselves,” shares her producer Rachel Efron. “I hope after they listen to this song, they feel their power.”

Gordon is set to expand upon this new sound, a move away from her jazz roots, with the June 2024 EP ‘Traveler.’

 

EARMILK Feature: Kyra Gordon shares fierce and passionate number “Burn It Down”

EARMILK Feature: Kyra Gordon shares fierce and passionate number “Burn It Down”

Genre-bending singer-songwriter Kyra Gordon shares fierce and passionate number “Burn It Down,” bringing a combination of country, folk, and rock with an Americana twang as she weaves a tale of freedom from a troubling relationship.

Coming to life as an empowering anthem, the track is led by raw yet soulful vocals that float over alt-country soundscape. Embracing a theme of heartbreak with a powerful confidence, the track flips the “revenge country song” trope on its head as it unfurls the story of a woman scorned who rises above it all.

A peek at her upcoming EP Traveler, the track sees a departure from her signature jazz-tinged musicality and hones in on her storytelling abilities as she allures us with her fighting spirit and sweet heart.

Connect with Kyra Gordon : Instagram

Kyra Gordon shares fierce and passionate number “Burn It Down”

MUSIC CROWN FEATURE: Kyra Gordon seeks revenge in “Burn It Down”

MUSIC CROWN FEATURE: Kyra Gordon seeks revenge in “Burn It Down”

Kyra Gordon makes revenge sound fun in her latest track “Burn It Down,” recorded with producer Rachel Efron and released on Starita Records. She blends Americana and classic, female-led country throughout the song, showcasing not only her powerhouse vocals but her writing abilities.

Gordon is known for her live work, particularly her “House Concert” series. Her previous, jazz-centric work (Soul of a Showgirl) holds the same confidence of her upcoming project Traveler, with a different sound. Efron worked with Gordon on both projects, but finds “Burn It Down” to be particularly special. Gordon says, “We started talking about the genre of country revenge songs, and that helped me realize that I didn’t want the character in the song to be just angry at ‘him,’ but that she was in a real state of determination and rebirth as well, and that felt really important to me.”

Burn It Down’ was more aggressive than anything we’d done before,” Efron shares. “It meant she got to explore a new vocal approach — direct and unprettied. I love how Kyra’s fighting spirit and sweet heart comes through in this song.”

FAME MAGAZINE Premiere: Kyra Gordon shares fiery anthem ‘Burn It Down’

FAME MAGAZINE Premiere: Kyra Gordon shares fiery anthem ‘Burn It Down’

Kyra Gordon captivates and glows with her latest track Burn It Down. Tony Award-winning actor, rapper, and songwriter Daveed Diggs praises the song for its infectious energy that makes you want to “blare it in the car, windows rolled down, singing at the top of your lungs.” This latest release showcases Gordon’s dynamic and potent vocal abilities, affirming her remarkable range and talent.

Released via Starita Records, Burn It Down is a genre-defying gem by the singer-songwriter known for her captivating storytelling and soul-stirring performances. Tracy Nelson, the legendary American country and blues singer, sums up the sentiment around Gordon’s latest offering with a simple yet profound observation: “As usual, Kyra burns it up. Yin Yang.”

Gordon’s journey in the music industry has been marked by her unique ability to blend various musical styles, creating her own signature sound. With Americana twang, Burn It Down weaves together country, folk, and rock influences, presenting a modern-day anthem of liberation and empowerment. The song tells the story of a woman breaking free from a troubling relationship, echoing the fierce spirit of Miranda Lambert with Gordon’s raw and soulful vocal delivery.

This track is a bold departure from Gordon’s jazz-focused roots, signaling a new direction towards alternative country. Inspired by the personal experiences of her close friends, Gordon crafts a narrative that transcends the typical revenge song trope, offering instead a tale of determination and rebirth. Collaborating with producer Rachel Efron, Gordon found the perfect balance in the song’s lyrics between anger, grief, and unwavering strength.

 

Photo by Cherlyn Wagner

She shares, “Rachel (Efron, producer) and I talked a lot about the evolution of this song, and it took me a while to find the right balance in the lyrics of anger, grief, and determination. We started talking about the genre of country revenge songs, and that helped me realize that I didn’t want the character in the song to be just angry at ‘him,’ but that she was in a real state of determination and rebirth as well, and that felt really important to me.”

Efron, returning from their successful partnership on Gordon’s debut album Soul Of A Showgirl, brought a fresh perspective that allowed Gordon to explore new vocal techniques and emotional depths. Burn It Down features a blend of “chimey” guitars and distinctive beats, all harmonizing to highlight Gordon’s dynamic voice. The chorus, “Burn it down, burn it down, in my own wedding gown, open eyes, still alive, blood and bone,” is a powerful call to resilience that resonates with listeners on a profound level.

This song sets the stage for Gordon’s forthcoming EP, Traveler, anticipated to drop in June 2024, hinting at the further development of her distinctive musical style and narrative skill. The skilled group of musicians and engineers involved in the creation of Burn It Down guarantees that each melody and verse resonates with the emotional depth and intensity intended.

Burn It Down serves as an anthem for women everywhere who have decided they deserve better and are ready to claim it. Kyra Gordon, through her evocative lyrics and compelling melodies, invites her audience to feel their power and embrace their own stories of determination and renewal.

 7 February 2024

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FM premiere. Kyra Gordon shares fiery anthem ‘Burn It Down’